Introduction to the aspects of marketing

world to the aspects of marketingA lot people think that marketing as sell or advertising. Yes, but selling and advertising just a part of marketing. Marketing involves even more. The aim of business is acquisition and watch nodes. (Lance Fried, 2005 year)We need some skills to acquires and hold our business customers. Marketing is the process of intend and executing the innovationion, pricing, promotion, and distribution of goods and service to facilitate put backs that satisfy individual and organisational objectives. What marketers do at any particular time depends on what of necessity to be done to fill customers of necessity. Consumers wants and needs unceasing change. (Lance Fried, 2005 year)As honour above, selling and advertising is a small part of marketing, but this does non means that the above activities ar not important. They were a part of giant marketing mix, the four Ps of marketing. The four Ps are increase, price, conduct and promotion. (Chapter 1, pag e 1)Philip Kotler set aparts marketing as satisfying needs and wants through an exchange process. Within this exchange transaction, customers bequeath only exchange they value if they expression that their needs and wants are being fully contented, obviously the greater reach provided the superiorer transactional value an organization scum bag charge. (Philip Kotler, 1996 year)The correct systematic planning, implementing and statement of a mix of business activities intended to bring together consumers and sellers for the reciprocally advantages exchange or transfer of outputs. (Chapter 1, page 1)5 philosophies of Marketing incompatible business and company use different ways to set up their bear business to achieve their organization goals. There are tail fin alternative conceit used by which firms and business organization to steer in their marketing effort.The five different concepts differentiately is the merchandise concept, second is the product concept second an d after that is the selling concept. These first triplet concepts is focus on the products, and the last two concepts that focus on customer is the marketing concept and the societal marketing concept.The product concept holds that customers will favor products that are available and highly affordable and that management should and then focus on or improving production and distribution efficiency. This concept works well when the demand of product is more than supply or product exist is required to be reduced by quest the practice of mass production.This concept is useful to solve the problems like when the products woo is too high and improved productivity is needed to bring it down. undermentioned situation is when the demand for the product of a company excesses the supply. It can not last huge because the concept already ignores other important factors, such(prenominal) as competition, untested products and etc.One of the best suits of the production concept is Henry Fo rds Model T. Henry Ford is the father of the production furrow and developing an efficient assembly line, Ford was able to bring the cost of the Model T down from around $800 to just under $300, put affordable shippingation into the hands of average consumers in the United States. The biggest cabalistic to Fords assembly line is that he built one car name as the Model T. There were very few variations on the elemental structure and functionality of this political machine. So Henry Ford was very successful with the production concept for a period of time.Next, the product concept states is consumer will sully the product that pop the question the best in quality, design features and durability. The firm should collapse its energy to make continuous product improvements, so its need to have intercourse well and have the great knowledge and skill in making the product.Some manufacturers mistakenly believe that if they use the best materials to manufacturing a product to attr act the consumers and the customers will only bribe their company product. This concept to a fault can lead to marketing myopia to see the challenges being presented by other competitions.Next, example of the product concept is Jackson who purchased the air book it means he needs a transportation to send him to the vacation destination. Airline companies who are myopic would regard other air hoses as it competitors and must concentrate on upgrading their service or flight facilities. Besides airlines, they too need regard land transport company and water transport company as their competitors. Is because that passenger not just purchasing an airline ticket to get someplace by air, he is purchasing transport.The selling concept,Define of 5 philosophies of MarketingThe selling concept consumers will buy products only if the company promotes or sells the product.The marketing concept Focuses on needs and wants of the scratch markets and delivering satisfaction better than competi tor.The societal marketing concept focuses on needs and wants of target markets and delivering superior value. Societys well-being.The example of 5 philosophies of MarketingThird, the selling concept, the Ford Motor Company is also a good example of the selling philosophy and why this philosophy does not work in many instances. Ford produced and sold the Model T for many years. During its production, the automobile market attracted more competition. They not only did the competition begin to offer cars in other colors, the styling of the competition was viewed as modern and the Model T became considered as old-fashioned. Henry Ford had to recognize consumer desires and introduce a new model.The marketing concept, the examples of this concept is Head and Shoulders shampoo, it is an anti-dandruff shampoo. This shampoo is the first came in a standard packing and formula. With the passage of time, the shampoo company realized near the needs of the product customers and started to modif y their product and manufactured different manakin in their shampoo line to attract more consumers.Lastly, the example of the societal marketing concept is a cosmetic company name as Body Shop, it found by Anita Roddick. It is one of the companies that uses only vegetables based materials for its own products. It is also against Animal testing and supports community trade, activate Self Esteem, counterbalance Human Rights, and overall protection of the planet.The major marketing management decisions can be classified in one of the following four categories, they areProductPricePlacePromotionI have mentioned it when I doing Introduction, and these variables people normally know as the marketing mix or the four Ps of marketing. There are the variables that can control or change in order to best satisfy customers in the target market.Product, it is mean the physical features of the product, or the intangible aspects of the service offered to the consumer. Product decisions take aspe cts such as functions, brand name, quality, safety and etc.Price, sellers need to define the price of the product that they want to sell, are they going to sell at a high price and make a lot of net income in the short term or sell the product with a low price to beat the competition and stay in the long term. Price is the important part on this marketing management. Even if the product quality is the best of the competition but the company set with the high price, consumers can not afford it also is a problem.