The policy and implications of the British Government’s

The prodigious spirit is undoubtedly the most cosmopolitan celebration of global unity ever achieved and the continuation of the same bequeath always be an integral part of outside(a) cooperation and globalization. In this require it is an comply for any city in this world to army the exceptional Games since doing so bestows several(prenominal) opportunities for such a city and its dwellers. The majestic endeavour has had to involve in many ways depending on its leadership in a summons to make it more integral, independent and reach a wider audience than before (Constantine, 2000).This changes has necessitate the need to adopt modern and forward-looking practices to the organization and running of Olympic affairs in order to bring home the bacon for the m maventary and logistical obligations of the management committees and to be able to organize gilt-edged games n b avenuecast them to a world audience. The IOC presidency of Sam arch saw the international committee acq uire rights to sell broadcasting rights to media companies in a bid to make the IOC financi on the wholey independent. Furthermore, they developed an Olympic brand that could be interchange to companies who would use it as an exclusive tool to market their products.This brand becomes one of the biggest revenue earners for the Olympic committee since acquiring the rights to use the brand is an highly expensive affair. The IOC is responsible for choosing the array city for the Olympic Games and therefore enjoys gigantic power since an interested city has to convince the committee that it is capable of hosting the games and upholding the standards that are vital for the success of the mammoth games. These have led to unethical dole out of some bidding committees who have tried to influence the award of this honor by offering bribes to committee members.The idea of having the Olympic Games held in the U K is not new. Several bids have been put forward in past geezerhood by the cit y of Birmingham and Manchester without much success since the Olympic committee saw it as a lack of commitment on the U K authorities and interpreted their bids as not existence serious enough. However, there has been a change of attitude amidst various empale holders who have been seeking an avenue of effecting a growth in elite group sportsmanship by ensuring that elite English athletes are harbourn forums to compete and stick out and consequently earn U K respect in the sports arena.Some advert has existed in the in capability of the U K to be among the very outperform medal earners in the Olympic Games and efforts have picked up momentum to slump this deficit. It was therefore clear that drastic measures allow have to be taken in order to draw the necessary attention which hopefully would fork over to more attention on sports funding and a significant win in the success of U K athletes (Gibson & Booth, 2009)The momentum to host the Olympic 2012 games was not easy to b uild due to a lack of commitment on the part of the central government. in that location were questions as to the viability of capital of the United Kingdom to host the games due to several factors that many saw as a stumbling regular hexahedron to the success of the games. However, there was general consensus among the various ranks of private groups in all sectors that the competitiveness of capital of the United Kingdom as one of the major and important cities in world arena was under threat by emerging powers.Others felt that the U K governments have continuously failed to give priorities to games in a nation plagued by obesity and idle youths. Therefore, several groups of people and the media vie a significant role in forcing the government to concede to be the guarantor against the total cost of hosting the games. On July 6 2005 the president of the Olympic committee announced that the 2012 games would be hosted by London acting as the climax of a process that had taken ov er 7 years to become reality (B O A, 2009).The bid committee popularly cognize as the BOA initiated in the early days a great PR campaign that sought to gain the approval of the government and burn public support for the bid in the hope that doing so would give them the necessary edge to beat the other competitors. The team used a strategy of persuading all involved of the diverse benefits that were to be reaped following the success of the beads among them public exposure, improved ravishation, employment and housing improvements.The success of the community games in Manchester acted as a booster for the team since it showed the commitment and ability of the country to host large games events. And thus the effort of this committee, the government and several other contributors led to the successful biding and the process of building the necessary facilities to host the games is underway. Hosting the Olympic Games poses serious challenges to any country due to the great infrast ructural and logistical needs of the project.The games are expected to cost nearly 9 one thousand thousand pounds for the building of the Olympic village and the upgrading of other vital sectors including upgrading of existing venues and the road and rail system. There is a worry that the games might cost the tax revenue payers more money since it is expected that the current budget might not be sufficient to cater for all the requirements. Another challenge is the transport system which is below standard and there will be a need to improve it and expand it if the games are to go on smoothly (Briginshaw, 2006).Another challenge is the need to provide the venues and management committees with modern technology in order co ordinate the games effectively. Lastly is the problem of the Olympic legacy and how the various equipments and facilities will be put to use after the games. There are those who feel that most of the venues and assisting facilities in the Olympic village will be converted into schools and technical institutes for games development for the benefit of London youths.Furthermore, this is estimated to nominate over three thousand permanent jobs for the local people. Most significantly it is hoped that the Olympic Games will increase the level of sports participation in the U K including for those who are disabled (Rose, 2009). Bibliography B O A 2009, London 2012 Olympic Bid An Eight Year Journey, Viewed 8 May 2009, . Briginshaw, D 2006, An Olympic Challenge, International Railway Journal, Viewed 8 May 2009, http//74. 125. 113. 132/search?q= lay awayzVQ6EWubIj8Jlibrary. kmi. re. kr/BibAttfile/0000050180200607. pdf+challenge+of+london+as+an+olympic+venue&cd=19&hl=en&ct=clnk&gl=ke&client=firefox. Constantine, S 2000, memorial of the Olympic Games, Seaburn Publishing, New York. Gibson, O & Booth, R 2009, Halfway to the opening ceremony, London 2012s progress report, Guardian, Viewed 8 May 2009, . Rose, E 2009, Disability Sports, London 2012, V iewed 8 May 8 2009, http//www. london2012. com/.