What problems do children face when trying to cope with the world of advertising and commercial activity? Draw...

Everyday we argon exposed to a wide rove of advertising messages. Advertising is a form of communication that aims to escape from potential consumers to buy or consume a finical product. An advertisers goal is to increase the sales of several(predicate) products by drawing peoples attention to them and masking them in a positive, favourable light, with the end of influencing attitudes and subsequent behavior of viewers (Singer and Singer, 2001, p. 379). Children, usually classified as some unity chthonic 16 (Which? 2008), work a constant bombardment of selling messages, appearing in magazines, on the television receiver, the Internet, billboards, the radio and sides of public transport. Children are considered one of the most vulnerable audiences and are seen as the original posterior for marketers at present beca delectation they are vocal slightly what they hope their parents to buy and therefore influence their parents buying decisions, much cognise a s pester power. This essay allow for use cross cultural evidence to address the problems children grimace today in the world of advertising, primarily focusing on the effectuate of television advertisements as it is the predominant medium that advertisers depone on to market products to children.

It is estimated the average American child watches 40,000 television advertisements a year (Kunkel, 2001 as cited in Kunkel et al. 2004). Television advertisements addition children in the beginning than the print media due to textural literacy not growing until after children take a crap become regular watcher s of television. Advertisers are bear on ! with the effectiveness of advertisements, with the intention of enhancing the purchase levels of their products, however, there are causeless effects that sink; materialistic attitudes and values, parent-child conflict, body image problems, frothing eating habits and the faculty to encourage alcohol consumption. This essay pull up stakes consider a few of these problems. These adverse effects have meant that the advertising industry...If you need to get a full essay, ordering it on our website: OrderCustomPaper.com

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