Introduction: In this project we are going to investigate and analyze the marketplaceing strategy of four products at bottom the highlife railcar market: BMW 745i, Audi A8, Mercedes S500 and the Lexus LS430. Æ'æBMW 745i: The 745 is the latest edition of the 7-series it was launched late 2001. We upraise chosen the 745i which is the weeny model within the 8-cylinder 7-series. At a price of DHS 250,000 it is considered to be cheap compared to the Mercedes S500 and the Audi A8. Æ'æThe Marketing Mix: 1.Product: «Features: Offers x standard out-of-door colour and y interior colors. It excessively offers an option of distributively customizing your car in terms of colors (exterior & interior) and wheels. Customers who prefer their car to retain a glossy look throw out do so by consulting the sport division of BMW (Alpina). The 745i is considered to adopt shocked the car labor with its highly technological groundbreaking features such as being the first car to h ave a 6-speed automatic gear case and have both controls of the car at the users fingertips so as to allow the user to have as much soaking up as possible on the road. «Brand Name: BMW has created a unique brand recognise for its products. The 7-series shows this uniqueness to a great extent compared to the other BMW models. «Added armed service: The Company offers customers the power to communicate with the management and sales surgical incision via the internet.
some other service is the ability to take road assist wherever the user is with the help of GPS; the technicians send an engineer within cytosine meters of the user to offer him/her assistance. «W! arranty: BMW offers a 3-year or 60,000 KM (whichever comes first) warranty on the 745i, after which the user is prudent for all repairs. 2.Price: «Pricing Strategy: BMW price... Very Well Organized Essay, provided usefull information. The firebrand Market Section Was Extremely Interesting If you want to get a full essay, order it on our website:
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